CSG Direct EMAIL SERVICES

Communicate electronically as an add-on or stand alone service.

Email

Email is a cost-efficient way to keep in touch with your customers. Using our email programs you can schedule or trigger emails based on events or just send a one-time mass email.

Customize

We work with each of our clients individually to tailor custom email marketing that best meets their marketing goals. No two businesses are alike, so why should their marketing be?

Automate It

If you have an opted-in list and are simply looking for an email offer to go out on a regular basis, we can set up an automated program for you based on your criteria.

Data Analysis

We track all major data points in email marketing campaigns: Unopened/opened emails, unsubscribes, links clicked, valid/invalid emails, inbox activity— you can access your reports online in our customer portal at any time.

Cleaning/Validation

Don’t risk having your message go to the spam folder! If this happens often enough, your domain can be blacklisted. We clean and validate all email lists before we send to preserve the integrity of your domain and make sure your emails are delivered.

Create a campaign

By using our campaign integration you can link your email projects to your mail, surveys, and landing pages - automatically. We can also build custom triggers that execute based on your defined events.

How to send email in 5 steps

How to send email.

Define your goal
First, define the goal you wish to achieve with your email marketing. This could range from something as simple as getting the word out about your company or product to sending the recipient to a personalized landing page to sign up for contests or take a survey. Is this a one-time mass email or will this email be part of a multi-channel campaign? If you are creating a multi-channel marketing campaign, how does this email fit into the scheduling of your campaign?
Create your email
Follow best practices for email design and make sure that the proper information for contact and unsubscribe is included in the footer. If you are lost as far as email design goes, CSG Direct has a design department that can help you craft the perfect email.
Prepare your list
Who are you sending this email to? Is your list verified and clean? If your emails are consistently being sent to the spam folder, your domain can be blacklisted. Clean and validate all email lists before you send to preserve the integrity of your domain and make sure your emails are delivered. If you need help, CSG Direct offers this as a standard service for all emails we send.
Send your email
Choose your email service provider and set up your program. Decide if you will send a one-time email, or a campaign. Do you want additional emails to trigger if the recipient doesn’t open the first email or takes an action on your page? Work with your service provider to define all this.
Analyze the results
After your email has been sent, your email service provider should be able to provide you with reports detailing your unopened/opened emails, unsubscribes, links clicked, valid/invalid emails, inbox activity, etc. Pair this with data analysis tools like Google Analytics and you can see how to target future email campaigns. CSG Direct provides a customer portal where you can view these reports at any time.

Why use CSG Direct to send email?

Why use csg direct to send email?

Variability
Why should your offer be the same if your clients are different people with different interests? By personalizing your offers to the individual you increase the chance they will be interested in your services. CSG Direct can help you design your email programs with fully variable offers, text, and graphics. We also provide you with a platform to easily make changes to your marketing programs.
Automation
Are you pressed for time getting out the next monthly, weekly, or daily offer? CSG Direct can automate your emails to go out on time, all the time, on your schedule.
Data Cleaning
Don’t risk having your message go to the spam folder! If this happens often enough, your domain can be blacklisted. We clean and validate all email lists before we send to preserve the integrity of your domain.
Data Analysis
We track all major data points in an email marketing campaign. Unopened/opened emails, unsubscribes, links clicked, valid/invalid emails, inbox activity— all are accessible online in our customer portal.
Campaign Integration
As always, you can use our campaign integration to automatically link your email projects to your direct mail, text, surveys, and landing pages. We can also build custom triggers that execute based on your defined events.